This project was built around a simple goal: generate a high volume of qualified leads for the client without letting cost-per-lead spiral out of control. Rather than relying on website traffic campaigns, the strategy centered on Facebook's native Lead Ads format, which removes friction by letting people submit their information without ever leaving the platform.

Campaigns were structured across multiple ad sets, segmented by geography and budget tier, so performance could be compared side by side. Cost-per-lead was monitored closely and budget was shifted in real time toward the segments generating the strongest results, keeping overall spend efficient even as volume scaled.

The campaign delivered 4,388 leads from a single ad set at just $416.12 in spend — a cost-per-lead well under $0.10 — while the broader account structure generated over 7,695 leads in total. This project demonstrates how disciplined audience segmentation and constant optimization can make lead generation both affordable and predictable.